Social Media Networks Unveiled. Mapping the Romanian and German Youth



In the present study we focus on the use of social network sites by Romanian and German youth in a comparative manner. Our research questions are 1. Are there differences in the use of social network sites by young people in Germany and Romania? 2. Are there differences in the motivation to use social network sites? and 3. How do they see the infor-mation shared on social networks? The present study is of exploratory nature and it was only the first step in analyzing the differences between Romanian and German students with respect to the use of SNS such as Facebook, Instagram, Snapchat and WhatsApp. Based on a qualitative methodology, our results cannot be subject for generalization. Nevertheless, we emphasized some relevant tendency such as: a migration towards Instagram in both Romania and Germany and similar reasons for this behavior. Privacy seemed to be much more relevant for the German students than for the Romanian and this is reflected in news sharing behav-ior. Differences in the diffusion of information and innovation are not that relevant taking into consideration a global digital perspective. 

Keywords: Social networking sites (SNSs); Facebook; Instagram; Uses and gratifications approach; Germany; Romania; Comparative study.

DOI: 10.24193/jmr.32.3