Vlogs – die beliebteste Darstellungsform der Millennials

Mirela ABRUDAN, Sânziana CHIŢEA


The present paper aims to shed light on vlogging, an online activity that grows constantly at global level and through which members of Generation Y choose to express them nowadays. If vlogs seem to dominate the Web 2.0 scene, does this mean blogs are outdated, or can the two online formats co-exist successfully? Why have video-blogs become part of everyday life for the new generations? And, last but not least, how does the Romanian vlogging-scene look like and who are the Millennials behind it? These are some of the questions the current empirical study tries to answer, in a qualitative manner, using in-depth interviews with two well-known Romanian vloggers.

Keywords: Millennials; Vlogs; Romanian vlogging-scene; Vloggers; Influencers

DOI: 10.24193/jmr.29.4