Fashion – Between Evolution and Mutation Dan-Niculae PODARU Abstract: This essay aims to look at how the phenomenon of contemporary fashion has evolved under the influence of technology and under the pressure of cost effectiveness; the essay will also be analyzing the courses of development that fashion has taken, as well as the occurrence of mutations throughout the logic of contemporary fashion. It is equally important to follow up on the impact that these transformations occurring throughout the universe of fashion may have in the contemporary society. Keywords: fashion-ology, fashion studies, fashion mutation, fashion semiotics DOI: 10.24193/jmr.27.9 |