Generation Y and the World of Work in the Future

Kerstin LIESEM


The Digital Revolution and its effects have been changing the world of work. This paper explores the way in which processes of mediatization affect the working life of Generation Y. Especially against the backdrop of an anticipated labor shortage in Germany, Generation Y and their attitudes to work will shape the German economy. Based on 24 guided interviews, this paper analyzes how Generation Y handles the challenges of a mediatized world.

Keywords: Mediatization, Digitalization, Generation Y, World of Work

DOI: 10.24193/jmr.27.1