Book Reviews

Ioana IANCU, Anişoara PAVELEA, Laura MARUŞCA


Abstract:

Martin Lindstrom, Brandwashed. Tricks companies use to manipulateour minds and persuade us to buy

Bogdan Pătruț, Monica Pătruț, Camelia Cmeciu, Social Media and the New AcademicEnvironment: Pedagogical Challenges

Cosmin Irimieş, Basic Principles of Brand Management

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