Corporate social responsibility. Knowledge of the process in Romania

Veronica Ioana ILIE┼×


Abstract:

Corporate social responsibility (CSR) is today on of the most important process that can be incorporated into the management strategy of any company that speaks about itself in terms of social implication, responsibility, good community relationships, eco-friendly and good neighbor to the community in which it activates. In this study, the author presents date from a research conducted in Romania, in Cluj-Napoca city, in order to identify the issues that citizens of this city know about the social responsibility of companies and their view on the causes that determine companies to engage in such programs. The present study is a continuation of a larger research done in 20111, published in 2012.

Keywords: corporate social responsibility, Romania, Cluj-Napoca, public relations, reputation

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