Los discursos publicitarios o el arte de triturar la realidad

Germán LLORCA ABAD


Abstract:

Advertising is becoming globalized. As the world is more in-terconnected, advertising discourses occupy new spaces in consumers’ minds. This article highlights some of the new strategies employed by advertising creators and their struggle against communicative saturation. The distracted minds of consumers are increasingly inaccessible to their strategies. Consumers, hyper-connected minds are now affected by adver-tising campaigns that appeal to the most basic part of our instincts. The process is the same, regardless of the advertising medium or distribution channels. The article proposes an analysis of the phenomenon through dif-ferent examples from everyday life. The examples have a global reach and are representative of a global trend.

Keywords: advertising strategy, intoxication, advertising stereotypes, emotional branding, neuromarketing

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