Cultural Imperialism. Tool for the Dissolution of the Belongingness Feeling



The study is a qualitative approach on how the cultural imperialism affects the belongingness feeling of the Romanian youth. The main role in this phenomenon is atributed to the mass media. The methods used involve a pre-test, consisting of a focus group, combined with an experiment and a small survey, and further on, a series of interviews. The provided answers help at shaping a general image of how different generations, and especially the present young generation, perceive themselves in comparison to the Western values. This “inside-outside” approach of the subject allows making a sketch of the modern Romanian youth.

Keywords: cultural imperialism, mass media, Romania, youth, national culture