The role of the final debate in a campaign’s strategy

Ada-Maria ȚÎRLEA


From a communicational point of view, electoral campaigns are considered to be very demanding. The competition and the technological progress are considered to be the most important factors that impose such a struggle. Final debates represent the highlight of an electoral campaign. They emphasize the qualities of a politician, in disfavor of his opponent. Probably, the most important thing about the fnal debate is that it creates a link between three major entities: mass-media, public opinion, and political actors. The article focuses on the importance of the fnal debate in a campaign’s strategy. Not only the political communication, or the political marketing had established relevant instruments for electoral campaigns, but the fnal debates try to set new trends for the politicians to keep up with.

Keywords: discourse, political communication, campaigns, USA, Romania