Effective communication – an essential step towards public success



Mastering effective communication and structured speech represents, nowadays, one of the most important elements of public life, as it can open or close the door to success in public life. Atracting and, more important, being able to persuade the audience is the key to advancing on the social and political hierarchy. Any public actor, may he / she be a political person, a business leader or a PR specialist must know and apply the basic standards and rules of a correct speech.

Keywords: speech, effective communication, public, audience, argumentation, debate, persuasion