The Socio-Political Poster in the Digital Age Laszlo BENCZE Abstract: The socio-political poster has always been at the core of the society, defining its culture, its economy or worldview. Used to convey messages or announce upcoming major events, posters have experienced a spectacular development throughout the 20th Century: as an art form, an advertising tool or a pure refl... Read More Keywords: socio-political posters, cyberactivism, culture jamming, graphic style, copyleft |
TV News Stations’ Behaviour in the 2014 Presidential Campaign in Romania Constantin TROFIN Abstract: Romania has the largest number of news TV stations in Europe, reported to population. Their role is not about making money, but influence. Therefore, their obvious political links and interests become naturally. News TV stations are strongly polarized and that was probably best observed during the president... Read More Keywords: Klaus Iohannis, misconduct, news TV station, Presidential debate, ratings, Victor Ponta, visual approach |
What makes good advertising? 12 timeless principles based on the advice of famous advertising gurus Árpád PAPP-VÁRY Abstract: What makes good advertising? It is an eternal topic with several opinions including online forums and people of the academia taking a stand. Some people think that there is a single answer to this question such as ”42” in The Hitchhiker’s Guide to the Galaxy by Douglas Adams. Others say th... Read More Keywords: advertising, business, marketing, principles, sales |
Perspectives on media and advertising research Iulia GRAD Abstract: The field of communication, with all its ramifications, is nowadays, one of the most dynamic and challenging research areas. The recent developments of communication technologies demand a permanent reconfiguration of the conceptual tools which can be used in the theoretical and empirical approach of the fie... Read More Keywords: communication, media, media communication, advertising, public relations, new media |
Denisa-Adriana OPREA, Corina DABA-BUZOIANU Abstract: Ce texte étudie les thèmes et les représentations de l’Union européenne tels qu’ils ont été véhiculés par les affiches de la campagne pour les élections européennes de mai 2014. Dans un premier temps, nous analyserons les th&e... Read More Keywords: Union Européenne, thèmatisation, représentation, campagne électorale, affiches |
Media Reflection on Religion. Coverage on the Iulia Ionescu Case Delia Cristina BALABAN, Meda MUCUNDORFEANU Abstract: The present article focuses on a particular sensitive topic widely debated in the Romanian media at a certain point. Its aim is to identify the frames that have been used by the journalists in the large number of articles published on this matter and secondly, to conduct research on the outcome and the effects of those frames. Therefor... Read More Keywords: framing, media coverage, religion, Romania |
Laura MARUȘCA, Delia Cristina BALABAN, Cosmin IRIMIEȘ Abstract: Cristina NISTOR, Acoperirea mediatică a situaţiilor de criză [Media Coverage of Crisis Situations]. Meda MUCUNDORFEANU, The German-language Press in Romania during the Communist Period. Case Study: the Newspaper Neuer Weg [A History of the German Media in Transy... Read More Keywords: Cristina NISTOR, Meda MUCUNDORFEANU, Joseph. R. DOMINICK |
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