Branding in the art world: the contemporary visual artist Anamaria TOMIUC Abstract: Although the association of the term “branding” with the world of art may still generate negative reactions, reluctant attitudes and rejection, the present article investigates the branding phenomenon within the art system, with a direct reference to the contemporary artist. Two theoretical dire... Read More Keywords: the art world, the art system, the celebrity persona, the brand artist |
Demetra GARBAȘEVSCHI Abstract: In less than a decade, the World Wide Web has evolved from a predominantly search medium to a predominantly share medium, from holding a functional role to being endowed with a social one.In the context of a reontologisation of the infosphere and of an unprecedented display of mass self-communication, the i... Read More Keywords: online identity, infosphere, mass self-communication, Millennials, Generation Y |
Indicators and methodologies for the assessment of product placement Árpád PAPP-VÁRY Abstract: How can we measure the effectiveness of product placement, when the product does not appear in a commercial break, but a movie or TV show? There is a multitude of indicators and methodologies, but none of them is generally accepted yet. Keywords: product placement, branded entertainment, marketing communications, measurement, effectiveness |
Die Auswirkungen der digitalen Ära auf das Verhältnis zwischen Journalismus und PR Julia SZAMBOLICS Abstract: The dramatic changes that occurred as a result of the developments in the digital age have left their mark on the format in which information reaches the consumer. The new media consumer has developed new skills in perceiving and processing information: he can easily use traditional media (television, radio... Read More Keywords: future of public relations, future of journalism, social networks, digital era |
Representing and consuming women. Paradoxes in media covering violence against women Oana BĂLUŢĂ Abstract: The role of media is highly important in regards to violence against women, both in terms of how media cover the issue, and how media may become a tool used by activists and decision makers to raise awareness, mobilize people and implement programs on the issue. Even if the relationship between media, publi... Read More Keywords: iolence against women, feminist activism, mass-media, protest |
Consumption exposure on Facebook: What do we share in the online environment? Alexandra-Petronela GRIGORE (ISBĂŞOIU) Abstract: In Romania there is already a significant access to the Internet so that the online presence or manifestation of individuals in this medium is no longer an unknown or isolated situation, but can be turned into an object of study. Online social networks, such as Facebook, provide the right environment for e... Read More Keywords: Facebook; consumption, online, methodology, netnography |
Constantin TROFIN Abstract: Technology we use in order to tell visual stories is constantly improving, newer technology superseding the old one at a breathtaking rate. Yet, video technology is a means and does not do the storytelling itself. However, visual storytellers must keep themselves updated with technology in order to get the ... Read More Keywords: visual storytelling, DSLR camera, HD video capture, shoulder rig, visual storytelling |
Bianca-Florentina CHEREGI Abstract: This paper discusses the role of images in framing the theme of Romanian people migrating to the UK, in the context of the freedom of movement for workers in Great Britain. In doing so, it focuses on the stereotypes about Romanians employed and also on the role of the British journalist in framing the issue... Read More Keywords: media frames, migration, dispositif analysis, stereotypes, visual framing |
Delia Cristina BALABAN, Cosmin IRIMIEŞ Abstract: Mădălina Moraru, Poveștile publicitare. De la inspirație la strategie [A story about advertising stories], București, Tritonic, 2015. Joseph Messinger, Les gestes qui trahissent les politiques, Bucureşti, Ed. Litera, 2012. Read MoreKeywords: Mădălina Moraru, Joseph Messinger |
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