Los discursos publicitarios o el arte de triturar la realidad Germán LLORCA ABAD Abstract: Advertising is becoming globalized. As the world is more in-terconnected, advertising discourses occupy new spaces in consumers’ minds. This article highlights some of the new strategies employed by advertising creators and their struggle against communicative saturation. The distracted minds of con... Read More Keywords: advertising strategy, intoxication, advertising stereotypes, emotional branding, neuromarketing |
The Research of Mass-Media– Dynamics, Figures and Astonishments Marian PETCU, Arina URECHE Abstract: Our study is based on the measurements performed by The Transmedia Romanian Audit Bureau (BRAT), during the 2002-2014 time-frame, a period chosen in order to observe the changes that the media offer in Romania has been going through. We present here the dynamic of the media consumption, including the acc... Read More Keywords: mass media, Romania, Internet, market research, study, cul-tural consumption, BRAT users |
The Content Management of Media Convergence Magor KÁDÁR, Zsolt KÖNCZEY Abstract: The media convergence of the internet-based society can be the main solution for the printed media to hold and communicate more efficiently with the consumers. The paper gives a brief overlook on the aspects of online communication, the transformation of the consumer’s expectation and satisfaction a... Read More Keywords: media convergence, online content management, online communication, online journalism, multimedia, interactivity |
Anamaria TOMIUC Abstract: This paper focuses on the use of mobile technologies and their ability to engage audiences in a new type of exploration that enriches the museum experience. The rapid expansions of media technology, the universal access to the Internet, the continuous online presence in the social media are fundamentally ... Read More Keywords: mobile technologies, museum experience, Smartphone apps, augmented reality, Google Glass |
Media Convergence and Mobile Technology Georgeta DRULĂ Abstract: Convergence of multimedia content involves the unifcation of several media channels through a technology, and it is in a state of continuous transformation driven by the technological evolution. Recently developed, mobile and wireless technologies have facilitated new forms of convergence that permit user... Read More Keywords: mobile sites, mobile convergence, mobile journalism; mobile media; mobile news |
Progress and Control: Positivism and the European Epistemological Hegemony Radu MUREA, Ion JOSAN Abstract: This article focuses on the way in which European colonial powers tried to extend their political and territorial grip on their colonial empires by imposing and actively promoting the cultural imperatives of European modernity. In particular we try to understand how positivism became an indispensable tool... Read More Keywords: Epistemology, Positivism, European cultural hegemony, Islam, Orientalism, Multiple Modernities |
What Every Body Is Saying. An Ex-FBI Agent’s Guide to Speed-Reading People Joe Navarro, Marvin Collins Abstract: Review by Laura Maruşca Read More |
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