Articles from Volume 2, Issue 3 (5) / 2009

About “the End of Public Relations” and the Integrated Model of PR

Sandu FRUNZĂ


Political profiles of the presidential pre-campaign

Flaviu Călin RUS


Social representations and ideologies in digital games

Elena ABRUDAN, George PRUNDARU


Die Anglizismendebatte und ihre Implikationen für den Deutschunterricht in Rumänien

Veronica CÂMPIAN


Gilt das schlechte Zeugnis noch? Der Einfluss des Ressorts und des Status der Informationsquelle auf die Determinationsthese

Claudia RIESMEYER


Brand Image. A cross-cultural perspective

Nicoleta CORBU


Brand and Nation Branding in the case of Romania

Mirela ABRUDAN, Meda MUCUNDORFEANU


Tune Your Brand In. The Perfect Jingle Mix

Ioana IANCU, Adela BINDEA, Angela SESERMAN, Mihaela BARA


Reviews

Meda Mucundorfeanu, Ioana Lepădatu, Veronica Câmpian


Abstract:

Nicolae Frigioiu
Political Anthropology
Tritonic Publishing House, 2009

Cristina Coman
Public Relations: theoretical models and case studies
Bucharest University Publishing House, 2009

Loredana Ivan
The Most Important 20 Seconds Competence in nonverbal communication
Triton... Read More