About “the End of Public Relations” and the Integrated Model of PR Sandu FRUNZĂ |
Political profiles of the presidential pre-campaign Flaviu Călin RUS |
Social representations and ideologies in digital games Elena ABRUDAN, George PRUNDARU |
Die Anglizismendebatte und ihre Implikationen für den Deutschunterricht in Rumänien Veronica CÂMPIAN |
Claudia RIESMEYER |
Brand Image. A cross-cultural perspective Nicoleta CORBU |
Brand and Nation Branding in the case of Romania Mirela ABRUDAN, Meda MUCUNDORFEANU |
Tune Your Brand In. The Perfect Jingle Mix Ioana IANCU, Adela BINDEA, Angela SESERMAN, Mihaela BARA |
Meda Mucundorfeanu, Ioana Lepădatu, Veronica Câmpian Abstract: Nicolae Frigioiu Cristina Coman Loredana Ivan |