The Challenges of Conducting Experimental Research on Live-Communication Jens HEINRICH Abstract: Technological and social developments foster the implementation of digital and hybrid live-communication. The COVID-19 pandemic only accelerated the digitalization processes. Experiments are the proper data collection methods to investigate the effects of digital live-communication. However, there are chall... Read More Keywords: Experiments; Live-communication; Research notes; External validity; Internal validity |
Strategic Communication and Engagement on LinkedIn Pages of Publicly Traded Companies in Romania Luiza ION (DOMNIȘORU) Abstract: Social media has become increasingly significant in corporate communication strategies as dialogue with stakeholders acquires more importance. Dialogue is the cornerstone of public engagement in strategic communication, and engagement is evaluated through behavioral outcomes: “like”, “shar... Read More Keywords: Corporate communication; Strategic communication; LinkedIn; Engagement; Reputation |
Film Editing as a Tool for Emotional Regulation Janine GRÜN, Naina SCHINTEE, Ligia SMARANDACHE Abstract: Researchers have been writing about film and psychology for over a century, mostly referring to the perceptual processes while watching films rather than exploring the psychological implications that come with the act of filmmaking, especially the editing process. Investigating editing as an instrument for ... Read More Keywords: Film editing; Art therapy; Therapeutic filmmaking; Emotional regulation; Qualitative Research |
The Mediatization of the Romanian Revolution. The Communist Model and the Liberal Model of the Press Dan-Laurențiu CARDAȘ-RĂDUȚA Abstract: Most studies on the media coverage of the Romanian Revolution explore the chronology of events and generally mention that manipulation and misinformation led to the circulation of false information, which caused confusion. In this context, the present study aims for a broader approach to the subject, seekin... Read More Keywords: Romanian Revolution; Mass-media; Misinformation; Liberal media; Communist media |
Francisca CARVALHO, Alexandre DUARTE Abstract: With the rise of the feminist movement in recent years, many brands began to adhere to the movement’s values, launching campaigns focused on inclusion, diversity, and women’s empowerment, which became known as femvertising. However, there is a lack of research exploring how brands that adhere to... Read More Keywords: Femvertising; Feminism; Advertising; Authenticity; Victoria’s Secret; American Eagle Outfitters (AEO). |
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