The Development of Digital Live Events: The Experts’ Perspective Jens HEINRICH Abstract: Events are important instruments that generate emotions and enable multisensory experiences. Hence, companies use as a part of their strategic communications efforts. Following the technological developments live communication formats adopted digital and hybrid formats. This trend was accelerated by the COV... Read More Keywords: Digital communication; Event marketing; Expert interviews; Live communication; Qualitative research |
Thomas SCHMIEDER Abstract: Die Covid-19-Pandemie hat die Bedeutung der Online-Kommunikation deutlich gemacht. In Anbetracht der Vorteile der Videokommunikation sind sie für Unternehmen von Dauer. Allerdings ist ein differenzierterer Ansatz erforderlich, um die Wirksamkeit der Online-Präsentation zu verstehen. So kann die fi... Read More Keywords: Filmische Inszenierung; Medienkommunikation; Medieneffekte; Parasoziale Interaktionen; Videopräsentation |
Framing of Russia-Ukraine War: Comparisons of Global News Seok KANG, Yeonjoo PARK, Carolina VALDEZ Abstract: This study examined the news framing of the Russia-Ukraine war in global news media outlets. Using the framing theory, a literature review of prominent news frames covering wars and conflicts was drawn. Two hypotheses were set for the major news frames more than others and the relationship between the empha... Read More Keywords: News framing; Russia-Ukraine war; Topic modeling; National interest; Global news; Digital journalism |
Azamjon Oltmishevich DADAKHONOV Abstract: Media and information literacy (MIL) projects are crucial for a country’s development. They provide citizens with access to vital information and resources. This enables them to learn about their rights and responsibilities, as well as gain access to critical resources to improve their quality of life... Read More Keywords: Foreign Aid (FA); Sustainability Indicators; Media and Information Literacy (MIL); Central Asia (CA); Sustainable Development |
Can Bookstagrammers Make a Book More Recognizable? The Case of “Bookstagram Tour” in Romania Iuliana OBREJA, Adriana MANOLICĂ Abstract: An essential element of everyday is the digital presence of consumers in the Internet marketplaces. Moreover, social media platforms are becoming an important part of 21st century commerce and mark a modern way of doing business. Thus, being in a world that is evolving in terms of social media and digital m... Read More Keywords: Bookstagram; Social media influencer; Instagram marketing; Book influencer; Bookstagrammer |
Eduard-Claudiu GROSS |
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