The Impact of SEO on News Websites. Understanding Audience Traffic and Engagement Georgeta DRULĂ Abstract: Search engine optimization (SEO) can enhance an article’s visibility on Google search, increase a news site’s search ranking, and drive audience traffic. Journalists are expected to possess SEO as a vital skill, even though each publication might have its unique approach. It is challenging to se... Read More Keywords: Search engine optimization (SEO); SEO for sports news sites; Audience engagement; Audience traffic; Content optimization |
Miruna-Valeria CRĂIUȚ, Ioana IANCU Abstract: Artificial Intelligence (AI), one of the most provoking topics nowadays, implies human-like intelligence. In the endeavor to make technology as human as possible, gender specific features attached to the machines become of foremost importance. As the existing literature in this domain is still in its infanc... Read More Keywords: Virtual assistants; Gender role stereotypes; Competence; Trust; Technology Acceptance Model |
The Power of Strategy in Advertising. A Brief Theoretical Approach Mădălina MORARU Abstract: This study aims to theoretically emphasize the role of account planning in advertising. The main purpose is to persuade young professionals and students interested in the advertising field that a campaign should be perceived as an algorithm, where products, consumers’ desires, sales, or even the creat... Read More Keywords: Branding; Strategy; Consumers; Insight; Positioning |
Anișoara PAVELEA Abstract: Maria Mustățea (2022). Differentiation in digital print advertisements. A comparative perspective. Cluj-Napoca: Presa Universitară Clujeană Read MoreKeywords: Maria Mustățea; Differentiation in digital print advertisements. A comparative perspective; Presa Universitară Clujeană |
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