Raluca-Ioana NISTOR Abstract: The COVID-19 pandemic that started in 2020 in Romania determined companies to adapt their communication. Through a quantitative content analysis, this work presents the topics that were covered in CSR communication by three food retail companies in Romania and the legitimation strategies that were used in t... Read More Keywords: Legitimation strategies; Corporate social responsibility; Pandemic context; Press releases; Food retail companies; Romania |
Narcis CRUCIAN Abstract: This article examines the impact of the fake news phenomenon in the context of the Covid-19 pandemic. More precisely, it shows what negative effects they can have on a society, how the evolution of new technologies has simplified the dissemination of fake news, what measures the European Union has adopted a... Read More Keywords: Fake news; Disinformation; Social media; Fact-checking; Young students |
Maria MUSTĂȚEA Abstract: The race to capture consumers’ attention has rapidly increased in the past years. Besides the importance of the channels, the elements composing an ad are as crucial as ever in promoting compelling messages relevant to the target group. Music is one of the mechanisms through which the interest of cons... Read More Keywords: Music; Congruency; Advertising; Content analysis; Co-occurrence analysis |
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