Immersive Journalism and Cinematic VR. The Perspective of the Experts Christof AMRHEIN Abstract: With the development of virtual reality technologies, the research on how human beings interact with this type of audio-video media and their effects has become more and more relevant. Scholarship in the field of 360-degree videos, cinematic VR, and immersive journalism gained momentum within the last year.... Read More Keywords: Cinematic VR; Interview with experts; Immersive journalism; Qualitative methods; Virtual reality |
Advertising Models and the Romanian Academic-Practitioner Divide Răzvan MĂTĂȘEL Abstract: The current paper presents a comparative analysis between the advertising models taught in the advertising classes of Romanian universities and those applied in the marketing and advertising industry, appraising the gap between the two worlds but also identifying the interference points. The current qualita... Read More Keywords: Academic-practitioner divide; Advertising models; Strategic planning; Advertising efficiency; Advertising effects |
Andreea AMAȚI, Mirela ABRUDAN Abstract: Sustainability has become part of the social consciousness in the last decade, due to increasing environmental problems. But green marketing implies great costs, and many companies are taking the short way, called greenwashing, to create the impression of false sustainability. They invest more in greenwashi... Read More Keywords: Sustainability; Greenwashing; Green Marketing; Fashion; Purchasing Behavior |
Laughing Off Hollywood’s Representation Practices: the Joker’s Cultural Politics Teodora-Elena GRAPĂ Abstract: Hollywood’s popular hero films are infused with hegemonic representations and narratives that can potentially shape or maintain certain beliefs and attitudes. Superheroes especially have become ubiquitous and a fuel for the civic imagination. Such is the case of the Joker, a comic book anarchic superv... Read More Keywords: Joker; Cultural politics; Representation; Identity; Myth |
Urban Comics as a Research Method and Tool in Social Innovation. Case Study: ArtiViStory Collective Anamaria TOMIUC, Alice ILIESCU, Daniel POPESCU Abstract: The present paper proposes an investigation of the use of comics and sequential art as a qualitative research method and a tool in a social innovation approach. It presents an exploratory research on the artistic practice of the ArtiViStory Collective, as a group of artists and faculty members from the Univ... Read More Keywords: Urban comics; Artist collective; Community of practice; Comics based research; Creative practice |
The Four Romanian Journalist Guilds of the Twentieth Century Marian PETCU Abstract: The present study examines the four journalists’ organizations, called “guilds” („uniuni” in Romanian) that existed from 1919 to 1990. These are associative structures founded in Bucharest, not related to each other by statutory succession / program or patrimony, and each of th... Read More Keywords: Journalism; Professional organizations; Romania; Bucharest; Press |
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