Seok KANG, Sophia A. DOVE, Hyungjoon KIM Abstract: This study examined how internal (uncertainty, susceptibility, severity, anxiety, and fear) and external motivators (descriptive norms, parasocial interac-tion, and identification) account for information seeking, message reception, and behavioral intention of COVID-19 prevention and community engagement. A... Read More Keywords: COVID-19; Uncertainty; Social influence; Information-seeking; Behavioral intention |
The Role of Medical Influencers in Raising Health Credibility in Romania Mădălina MORARU Abstract: Social media influencers gained more credibility during the pandemic for significant reasons such as: the worldwide health crisis, time spent in digital world and the appearance of stronger needs related to the rhythm of being informed. The crisis has triggered fear and people have asked a lot of questions ... Read More Keywords: Health communication; Medical influencer; Credibility; Instagram, Multimodal discourse |
Mapping the Romanian Facebook Misinformation Network Ciprian CUCU Abstract: Social media is widely considered to be a breeding ground for misinformation and disinformation. The current paper looks at some of the most important Romanian influencers on Facebook to analyze their networks — how many followers engage with the content they are posting, how active their followers ar... Read More Keywords: Social media; Misinformation; Network visualization; Clustering |
The Artists in the Branded World. A Theoretical Approach to Artist Personal Branding Eduard-Claudiu GROSS Abstract: This paper presents the need for artists to develop the ability to promote their work through marketing and communication theories. Currently, marketing is not an essential component for art faculties and artists in general. Through Personal Branding, emerging artists would have the chance to grow and build... Read More Keywords: Personal Branding; Social-Media; Self-presentation; Art World; Marketing |
Anișoara PAVELEA Keywords: Lee B. Becker; Tudor Vlad; Traducător: Andreea Voina; Dinamica educației pentru profesiile din jurnalism și comunicare: impactul pieței forței de muncă |
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