Branding Romania in the Age of Disruption.Technology as a Soft Power Instrument Bianca-Florentina CHEREGI, Alina BÂRGĂOANU Abstract: In the age of disruption and in today’s platform society (Van Dijck et al., 2019), communication between nation states is influenced by the development of technology. The nation state is responding to the new communication environment through “techplomacy” and through the use of Artificial... Read More Keywords: Nation branding; Technology; Soft power; Artificial intelligence; Media |
Gábor REKETTYE Jr., Árpád PAPP-VÁRY Abstract: This paper examines the global megatrends affecting business practices and marketing and marketing communications education using the results of an international survey carried out by the authors to understand the effects of global megatrends, which included businesspeople as well as academics. For the rese... Read More Keywords: Marketing; Marketing communication; Megatrends; Mar-keting education; International research |
Delia Cristina BALABAN, Roberta Gabriela RACZ Abstract: Nowadays, the relevance of advertising on social media is essential, especially for the young audience category for which traditional media is no longer a real consumer option. This paper aims to explore the differences in the efficiency of online advertising with and without the support of a social media i... Read More Keywords: Social media influencer; Advertising; Social media advertising; Instagram, Experiment; Source effectiveness |
The Use of Dialogic Principles of Romanian Crowdfunding Platform Communication on Facebook Raluca VIDRAȘCU Abstract: This study examines how the Romanian crowdfunding platform sprijina.ro is using social media, specifically Facebook, in order to create a dialogic context for consumers, as defined by the five dialogic principles issued by Kent and Taylor (1998). To determine if dialogic communica-tion was occurring between... Read More |
Website Design for Effective Digital Audience Engagement: A Conceptual Framework Elena VASILIU Abstract: The transformative power of digital technologies alters every sector of our society and provides unparalleled opportunities for value creation. The challenge for today’s organizations is to communicate in ways that resonate with the digital audiences and forge meaningful interactions. Leveraging digit... Read More |
Radu DELICOTE Abstract: Do certain on-line groups influence the individual’s behavior? Moreover, do certain on-line groups tend to influence his or her electoral behavior amid the COVID-19 pandemic? This article aims to assess how or whether being a specific on-line group member (Facebook, WhatsApp, or the equivalent) could ... Read More Keywords: Public perception; Social behaviors; Political efficacy; Political trust; Corona crisis |
Social Media. A Literature Review Chi Thi Phuong DUONG Abstract: The development and expansion of social media have rapidly changed the interaction and communication of people, thereby attracting attention in an unprecedented scale. This paper reviews the relevant literature on social media to yield a better understanding of how it has transformed the way people communic... Read More Keywords: Social media; Social network; Communication tool; Literature review |
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