Articles from Volume 12, Issue 3 (35) / 2019

Crisis Communication in Romania and Social Media Influencers and Followers. Case Study: Patient’s Death at the Sanador Hospital

Raluca BARBU, Camelia CMECIU


Abstract:

Social media urge researchers on crisis communication to go beyond an agency approach. Multiple voices could be heard in the online environment when a crisis situation occurs especially when an organization does not engage online. Using a collaborative approach, this paper will provide an analysis of the Sa... Read More

Keywords: Social-mediated crisis communication (SMCC) model; QDA miner; Romania; influencers; Followers

The Role of the Perceived Quality of Information and of the Risk – taking Propensity for News Sharing on Facebook

Delia Cristina BALABAN, Sorana CONSTANTINESCU, Lorina CULIC Maria MUSTĂȚEA, Anișoara PAVELEA


Abstract:

News sharing on social network sites is a common nowadays activity with complex implications. Our model combines content characteristics such as perceived information quality with the intensity of SNS use and risk propensity as predictors for news sharing on Facebook. We conducted a survey (N= 586) consists... Read More

Keywords: News sharing; Information quality; Risk; Social media; Facebook

The Synergy of Online and Offline Campaigns. Case Study of the Media Use in a Mobilization Campaign Ran in Two Countries

Magor KÁDÁR, István BENEDEK


Abstract:

This paper offers a case study of the informational and mobilization campaign in the recent “Diaspora Ungaria–România” (Hungary–Romania Diaspora) project designed to enhance economic mobility. We aim to outline the particularities of the present communicational paradigm, the jo... Read More

Keywords: Campaign planning; Mobilization campaign; Online communication; Offline communication; Synergy of media channels

The Semiosis of Architectural Identity in The Witcher 3

Gabriele ARONI


Abstract:

The representation of space in digital games is symbolic and rule-based rather than uniquely spatial, thus virtual space bears significance, be it for narratological reasons, or for more stringent reasons of gameplay. Virtual architecture might be more apt to be analyzed as a system of signs, as, unlike rea... Read More

Keywords: Semiotics; Digital games; Virtual architecture; Cultural identity; Communication

The Book in Communism: Between Commerce, Culture, and Ideology. Some Remarks on Book Distribution and Propaganda during the Romanian Communist Regime

Raul PAVEL


Abstract:

The paper discusses the system of book distribution in communist Romania and analyses the social role of the book in fostering a communist culture. By examining the intertwining relationships between the logistic and technical aspects of book production and the related cultural and economic discursive pract... Read More

Keywords: Communism; Book; Publishing; Romania; Propaganda

Reportage of Decriminalizing LGBTQ Community in India by Supreme Court: Content Study of Indian Newspapers in English Language

Dr. PARTHASARATHI, Grishma KUMARI


Abstract:

India has been undergoing substantial transformations in the socio-economic, political and cultural realms which have witnessed proliferation of media in all forms. These have been actuated by factors including western education and its associated values which had resulted in the gradual disintegration of t... Read More

Keywords: Article377 of IPC; LGBTQ; Agenda setting; Supreme Court verdict; Content analysis