Articles from Volume 12, Issue 2 (34) / 2019

Good Things Come to Those Who Binge: An Exploration of Binge-Watching Related Behavior

Paul BOCA


Abstract:

The rise of Video-on-Demand (VoD) services on the media market has produced key mutations in the television series industry at all levels. The dynamics of the tripartite relation between production, distribution and consumption gained new forms when these new services broke the traditional lineage of televi... Read More

Keywords: Binge-watching; Netflix; Netflix original series; Video-on-Demand; Social networking sites

A Content Analysis of Appeals in Food and Beverage TV Commercials

Isil OZGEN, Huriye TOKER


Abstract:

This study was conducted to analyze the appeals of food and beverage TV commercials which were broadcasted on Turkey’s national and international TV channels between 2011-2018. The main aim of this research was to do a reality check and try to compare different groups of food TV commercials according ... Read More

Keywords: Food advertising; Rhetoric; Product appeal strategy; Food TV commercials

The Online Communication of Political Parties and their Leaders Reacting to Street Protests in Romania

Meda MUCUNDORFEANU


Abstract:

At the beginning of 2017 massive protests took place on the streets of the biggest cities in Romania, unprecedented in the post-Decembrist history of the country. They were caused by a decree passed by the government that was meant to decriminalize certain offences, including official misconduct. In situati... Read More

Keywords: Social Media; Official communication; Political parties; Political actors; Credibility

“The Yokel from Teleorman”: Representations of Romanian Prime Minister in Satirical News Websites

Denisa OPREA


Abstract:

This article analyzes the way Ms. Viorica Dăncilă, the first woman prime minister in Romania’s history, is represented in the two most popular satirical news websites from Romania. Considering political satire as an important tool for critical thinking and political engagement, it draws on a qualita... Read More

Keywords: Women politicians; Political satire; Gender stereotypes; Attributes; Actions

Mechanisms Unfolded by the Media for the Spectacularization of the Public Sphere Represented in José Ricardo Morales’ Play Cómo el poder de las noticias nos da noticias del poder (1971)

Juan DEL VALLE ROJAS


Abstract:

This work presents a brief theoretical conceptualization of the complexities of the mechanisms unfolded by the media for the spectacularization of the public sphere presented in José Ricardo Morales’ play Cómo el poder de las noticias nos da noticias del poder (1971)1. It focuses on the ... Read More

Keywords: José Ricardo Morales; Cómo el poder de las noticias nos da noticias del poder; Spanish Modern Theatre; Spectacularization of the media; Public sphere

The Innovation Source of a News Television Business Model

Arina-Ioana MOGA


Abstract:

The technological revolution altered both the demand-offer ratio and the consumption patterns of media products. The competitive dynamics forced entrepreneurs and managers to rethink business models and led the Romanian news televisions to find new sources of income in order to be able to operate. Media mar... Read More

Keywords: News television; Business model; Finance sources; Media market; Innovation

Book Review: Jean Burgess, Alice Marwick and Thomas Poell (Eds.), The Sage Handbook of Social Media

Delia Cristina BALABAN


Abstract:

Book Review: Jean Burgess, Alice Marwick and Thomas Poell (Eds.), The Sage Handbook of Social Media, Sage: Thousand Oaks, 2019.

ISBN-13: 978-1412962292
ISBN-10: 1412962293

Read More

Keywords: Jean Burgess; Alice Marwick; Thomas Poell; The Sage Handbook of Social Media

Book Review: Jose van Dijck, The Culture of Connectivity. A Critical History of Social Media

Larisa MUREȘAN


Abstract:

Book Review: Jose van Dijck, The Culture of Connectivity. A Critical History of Social Media, Oxford University Press, 2013
ISBN-13: 978-0199970780
ISBN-10: 0199970785

Read More

Keywords: Jose van Dijck; The Culture of Connectivity. A Critical History of Social Media