Articles from Volume 11, Issue 1 (30) / 2018

Facebook Use Among Romanian Graduate Students. Influences on Self-esteem and Feelings of Loneliness

Oana ȘTEFĂNIȚĂ, Georgiana UDREA, Flavia DURACH, Nicoleta CORBU


Nowadays, the perceived impact of social networking sites, es-pecially Facebook, is a more and more disputed topic among researchers affiliated not only to the domain of media and communication studies, but also to social psychology. This paper investigates the uses of Face-book among Romanian graduate stud... Read More

Keywords: Facebook usage; Social comparison; Self-esteem; Loneliness; Facebook engagement

A Categorization of City Slogans Drawing on Examples from Hungarian Cities



In addition to logos, slogans may be the most tangible ele-ments in the marketing and communications of a city. Slogans are good if they capture the character and story of the city, distinguish it from other places, and are capable of inspiring tourists, investors, and, not least, locals. However, if slogan... Read More

Keywords: Place marketing; City marketing; Place branding; City branding; Slogan; Verbal identity; Hungary

The Key Role of Storytelling in the Branding Process



The branding process no longer revolves just around the main branding elements, such as naming, slogan, visual identity or position-ing, but is rather a storytelling process promising customers the satisfaction of their needs, as well as an entirely new experience. Stories have a great persuasive force beca... Read More

Keywords: Brand; branding; Story-branding; Storytelling; Persuasion

The Commenting Persona: Reception Theory and the Digital Rhetorical Audience

Ryan KOR


This article explores the implications of integrating a recep-tion-based approach to audience studies into the current conception of the rhetorical audience. It asserts that by tracing the contours of online audience response to a rhetorical text, a “commenting persona” emerges that can speak on... Read More

Keywords: Digital Audience; Reception Studies; Rhetoric; New Media; Online Persona

Is Public Sociology Possible? Reconstruction of Sociology through Communicative Action

Alfred BULAI


This article analyzes the model of public sociology proposed by Michael Burawoy, focusing on the possibility of building a public sociology. I will demonstrate that the Burawoy model has no sufficient theoretical consistency and needs to redefine its basic concepts. The public sociology paradigm has implic... Read More

Keywords: Communicative action; Social communication; Emancipation; Public; power; Public social data; Illegitimate inequalities; Public policies in education.

Histor(iograph)y and Memory in`Post-Truth Era`. Towards a European Public Sphere? Some Theoretical Considerations



New social media brought not only a “democratization” of communication but, at the same time, a negative transformation of the process of imposing scientific truth in society. The trivialization of knowledge and the erosion of popular trust in the epistemic authority of scientists undoubtedly i... Read More

Keywords: New social media; European public sphere; Historical memory; European identity; House of European History

Words for the Country’s Army: Tribute Brought by Ion Agârbiceanu to the Romanian Army, Before the Great Union

Alexandra Cătălina ORMENIȘAN


In 2018, Romania celebrates the Centenary of the Great Union. The celebration of this event must also refer to the press of the time, which, over a hundred years ago, contributed to the propagation of the need for national unity, to the mobilization of the Romanian people for this purpose, but also to the c... Read More

Keywords: Agârbiceanu; Great Union; Press, Transylvania; Press history

Book Review: Lucian-Vasile Szabo, Media Communication: Present and Future

Daniel BUDA

Keywords: Lucian-Vasile Szabo; Media Communication: Present and Future; Tritonic 2016