Facebook Use Among Romanian Graduate Students. Influences on Self-esteem and Feelings of Loneliness Oana ȘTEFĂNIȚĂ, Georgiana UDREA, Flavia DURACH, Nicoleta CORBU Abstract: Nowadays, the perceived impact of social networking sites, es-pecially Facebook, is a more and more disputed topic among researchers affiliated not only to the domain of media and communication studies, but also to social psychology. This paper investigates the uses of Face-book among Romanian graduate stud... Read More Keywords: Facebook usage; Social comparison; Self-esteem; Loneliness; Facebook engagement |
A Categorization of City Slogans Drawing on Examples from Hungarian Cities Árpád PAPP-VÁRY, Máté FARKAS Abstract: In addition to logos, slogans may be the most tangible ele-ments in the marketing and communications of a city. Slogans are good if they capture the character and story of the city, distinguish it from other places, and are capable of inspiring tourists, investors, and, not least, locals. However, if slogan... Read More Keywords: Place marketing; City marketing; Place branding; City branding; Slogan; Verbal identity; Hungary |
The Key Role of Storytelling in the Branding Process Meda MUCUNDORFEANU Abstract: The branding process no longer revolves just around the main branding elements, such as naming, slogan, visual identity or position-ing, but is rather a storytelling process promising customers the satisfaction of their needs, as well as an entirely new experience. Stories have a great persuasive force beca... Read More Keywords: Brand; branding; Story-branding; Storytelling; Persuasion |
The Commenting Persona: Reception Theory and the Digital Rhetorical Audience Ryan KOR Abstract: This article explores the implications of integrating a recep-tion-based approach to audience studies into the current conception of the rhetorical audience. It asserts that by tracing the contours of online audience response to a rhetorical text, a “commenting persona” emerges that can speak on... Read More Keywords: Digital Audience; Reception Studies; Rhetoric; New Media; Online Persona |
Is Public Sociology Possible? Reconstruction of Sociology through Communicative Action Alfred BULAI Abstract: This article analyzes the model of public sociology proposed by Michael Burawoy, focusing on the possibility of building a public sociology. I will demonstrate that the Burawoy model has no sufficient theoretical consistency and needs to redefine its basic concepts. The public sociology paradigm has implic... Read More Keywords: Communicative action; Social communication; Emancipation; Public; power; Public social data; Illegitimate inequalities; Public policies in education. |
Florin ABRAHAM Abstract: New social media brought not only a “democratization” of communication but, at the same time, a negative transformation of the process of imposing scientific truth in society. The trivialization of knowledge and the erosion of popular trust in the epistemic authority of scientists undoubtedly i... Read More Keywords: New social media; European public sphere; Historical memory; European identity; House of European History |
Alexandra Cătălina ORMENIȘAN Abstract: In 2018, Romania celebrates the Centenary of the Great Union. The celebration of this event must also refer to the press of the time, which, over a hundred years ago, contributed to the propagation of the need for national unity, to the mobilization of the Romanian people for this purpose, but also to the c... Read More Keywords: Agârbiceanu; Great Union; Press, Transylvania; Press history |
Book Review: Lucian-Vasile Szabo, Media Communication: Present and Future Daniel BUDA Keywords: Lucian-Vasile Szabo; Media Communication: Present and Future; Tritonic 2016 |
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