Generation Y and the World of Work in the Future Kerstin LIESEM Abstract: The Digital Revolution and its effects have been changing the world of work. This paper explores the way in which processes of mediatization affect the working life of Generation Y. Especially against the backdrop of an anticipated labor shortage in Germany, Generation Y and their attitudes to work will sh... Read More Keywords: Mediatization, Digitalization, Generation Y, World of Work |
Rodica Melinda ŞUŢU Abstract: This paper uses the Romanian Public Television as a case study to show that the strategies of promoting specific programs, media campaigns or celebrities through the new communication tools enabled by the digitalization, such as social media, significantly differ inside the company, either by department o... Read More Keywords: social media, new technologies, organizational culture, public television, promotion strategies |
Aurelia Ana VASILE Abstract: Communication has to do with influence that has impact on the life of those involved in the communication process, mostly when this communication refers to political campaigning. Inspired by the research on stress performed by the endocrinologist Hans Selye (1974), we aimed at investigating the polarity of... Read More Keywords: communication, positive/negative connotation, politics, campaign, discourse |
How Women Made the News. A Case-Study of Femeia Magazine in Communist Romania under Ceaușescu Sorana-Alexandra CONSTANTINESCU Abstract: In the Romanian communist regime, women’s status and emancipation were recurrent themes. Women’s representation in official propaganda was mainly conceived as the cultural component of the Party’s policies of social engineering, promoting the communist ideal of womanhood, which was both he... Read More Keywords: gender roles, mass-media, propaganda, communism |
Measuring Place Brand Equity: A Review of Current Models István BENEDEK Abstract: There is an emerging competition between cities, regions and countries for different target groups like investors, local residents or tourists. Cities are using more and more marketing and public relations techniques in order to differentiate themselves. This paper analyzes the most recent attempts from pra... Read More Keywords: place branding, city branding, brand equity, brand value |
The Use of Product Placement in Books and E-Books Meda MUCUNDORFEANU, Julia SZAMBOLICS Abstract: While the majority of research regarding product placement has been done in the context of film, TV productions, music videos and video games, we know little about this practice and its effects in the field of written text. The aim of the present paper is to gather all the relevant data about product plac... Read More Keywords: product placement, books, branded books, brand names, implicit memory |
Introduction to Profiling: The Process of Reading of Nonverbal Signs Magor E. KÁDÁR Abstract: The present study debates the process and the difficulties of the nonverbal sign reading. As the perception and decoding the signs are strongly connected to the personality the first aspect is to know establish a proper baseline the subject will be referred to and have a proper selfknowledge to be able cla... Read More Keywords: Profiling, nonverbal communication, interpersonal psychol-ogy, signal reading and interpretation |
Emoticons: Between Linguistic Innovation and Symptom of the Posthuman Era Robert CINCU Abstract: The paper focuses on the topic of online communication, determining a series of mutations that this type of discourse has brought to the larger context of communication in general. My aim is to point out the fact that some aspects specific to online communication (the use of emoticons, for example) corresp... Read More Keywords: posthuman, emoticon, language, online communication, internet |
Fashion – Between Evolution and Mutation Dan-Niculae PODARU Abstract: This essay aims to look at how the phenomenon of contemporary fashion has evolved under the influence of technology and under the pressure of cost effectiveness; the essay will also be analyzing the courses of development that fashion has taken, as well as the occurrence of mutations throughout the logic o... Read More Keywords: fashion-ology, fashion studies, fashion mutation, fashion semiotics |
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