Scurtă pledoarie pentru cercetarea media Elena ABRUDAN, Delia Cristina BALABAN |
Delia Cristina BALABAN Abstract: The article is an introduction to the media studies and the most relevant paradigmas that are uses in this fiel starting with the so called Zeitungswissenschaft to the contemporary British Cultural Studies. The author emfasis the distinction between media studies and communication science especially for the... Read More |
MEDIENWISSEN UND MEDIENMENÜS ALS KULTURELLES KAPITAL UND ALS DISTINKTIONSMERKMALE Michael MEYEN Abstract: The article is focussed on media use and proposes different typologies of media consumption in Germany as a result of empirical research. Read More |
PROFILUL ŞI MOTIVAŢIA CITITORILOR DE ZIARE DIN ROMÂNIA Maria-Cristina PATRICHI Abstract: The article presents the profile of the avarage newspapers reader in Romania and tries to find out the motivation for this type of media consumption. The research method is a qualitative one, the author wanted to get deeper in the motivation of the media behaviour. Read More |
THE ROLE OF THE EMPLOYEE’S MAGAZINE IN THE INTERNAL COMMUNICATION OF AN ORGANIZATION Georgia VÂTCA Abstract: This paper aims at underlining the importance of the employee’s magazine in structuring and managing the communication process within an organization as well as laying out the differences between the employee’s magazine and other communication tools used by PR or Human Resources departments with... Read More |
OPINII ALE PROFESIONIŞTILOR TELEVIZIUNEA – SPORT DE ECHIPĂ Constantin TROFIN Abstract: The author presents the way the television works as a product of a team. The most relevant activities in the production of TV outputs are described in this material with strong and weak points. Read More |
Mirela ABRUDAN, Corina BOIE, Andrea ZSIGMOND Abstract: Balaban Delia Cristina, Rus Flaviu Călin, Medien, PR und Werbung in Rumänien, Mittweida Hochschulverlag, 2008. Ilie Rad, Cum se scrie un text ştiinţific, Editura Accent, 2008. Marian Petcu, Istoria jurnalismului şi a publicităţii în România, Editura Polirom, 2007. <... Read More |
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