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Journal of Media Research

Articles from Volume 9, Issue 3 (26) / 2016

Branded Entertainment and Integrated Product Placement in Tom Hanks Movies

Árpád PAPP-VÁRY, Gergő NOVODONSZKI


Abstract:

What brand does Tom Hanks remind us of? Well, most of us would mention FedEx, a courier delivery services company, as his movie Cast Away was mostly about this brand. A Wilson volleyball also plays a significant role in the movie, and its name is also mentioned by the main character several times. However,... Read More

Keywords: branded entertainment, product placement, marketing communications, branding, movies

Romanian Public Intellectuals and Their Use of New Media

Camelia CUŞNIR


Abstract:

This article attempts to determine if there is a category that we can call “new media intellectuals” among the Romanian “public intellectuals” (Jacoby 1987, Posner 2009). I will analyze how Romanian public intellectuals who used to be very present in the traditional media (written pr... Read More

Keywords: Romanian public intellectuals, uses, new media, online pub-lic sphere

Storytelling in Online Political Communication during the Presidential Elections Campaign in Romania

Florenţa TOADER, Cătălina GRIGORAŞI


Abstract:

The second voting round of the Romanian presidential elections, that took place during 2-16 November 2014, was strongly influenced by the debate surrounding the diaspora vote. The political class was divided between politicians who tried to ignore this issue and those who considered that the government lim... Read More

Keywords: Romania, strategic narratives, political communication, Fa-cebook, storytelling

Hate-Speech in the Romanian Online Media

Radu M. MEZA


Abstract:

This article investigates hate-speech in three of the most important online spaces for public expression: user comments on Facebook Pages, blogs and online news outlets. The co-occurrence of terms referencing frequent targets of hatespeech with elements of violent or offensive language was analyzed in order... Read More

Keywords: ate-speech, comments, Facebook, blogs, online news

Media Image Analysis of the Western Region of Sălaj County

Magor KÁDÁR


Abstract:

The current study aims to identify the most important natural and cultural heritages of the Western Region of Sălaj County from Romania that could serve as a suitable foundation, as so-called “brand pillars”, for the future touristic promotion and branding of municipalities, and the region as a... Read More

Keywords: place branding, touristic promotion plan, media analysis, online media analysis, regional branding

The Student’s Socio-Professional Universe and the Profile of the Opinion Leaders

Maria MUSTĂȚEA


Abstract:

The aim of the present paper is identifying the mechanisms through which students form their interpersonal and professional universe in the academic medium, as well as the profile of the opinion leaders they follow and aspire to. For the empirical part, there were three focus groups and 24 interviews desig... Read More

Keywords: student life, professional relationships, personal relation-ships, opinion leader, networks, academic universe, socio-humanities, informatics

Effective Communication in Crisis Situations

Cosmin IRIMIEŞ


Abstract:

Communication has become, in the contemporary geo-strategic settlement, one of the most important issues both for professionals and for ordinary people as well, and by professionals we mean not only public relations specialists, campaign leaders and researchers, but also any person in a leading position no ... Read More

Keywords: effective communication, crisis, strategy, speech, public, au-dience, argumentation.

Publishing Trends in the Contemporary Hungarian Book Market

Júlia Anna MAKKAI


Abstract:

America and Western Europe has been dictating highly market-oriented editorial and book distribution trends in the Eastern European region. The Hungarian book market has been submitted to evident changes throughout the last fifteen years. Today, Hungary’s smaller editors with a single profile and ed... Read More

Keywords: trends, publishing and book distribution, Hungary, PR-public relations, online selling

Book Review

Delia Cristina BALABAN


Abstract:

Mihaela Paraschivescu, Reading Mircea Eliade in America, Institutul European, Iași, 2015.

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Keywords: Mihaela Paraschivescu, Reading Mircea Eliade in America

Book Review

Laura MARUȘCA


Abstract:

Constantin Hlihor, Ecaterina Hlihor, Comunicarea în conflictele internaționale – Secolul XX și începutul secolului XXI, Comunicare.ro, București, 2010.

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Keywords: Constantin Hlihor, Ecaterina Hlihor, Comunicarea în conflictele internaționale – Secolul XX și începutul secolului XXI

Book Review

Cosmin IRIMIEŞ


Abstract:

Ion Chiciudean, George David, Managementul comunicării în situații de criză, Comunicare.ro, București, 2011.

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Keywords: Ion Chiciudean, George David, Managementul comunicării în situații de criză