THE ROLE OF THE EMPLOYEE’S MAGAZINE IN THE INTERNAL COMMUNICATION OF AN ORGANIZATION

Georgia VÂTCA


Abstract:

This paper aims at underlining the importance of the employee’s magazine in structuring and managing the communication process within an organization as well as laying out the differences between the employee’s magazine and other communication tools used by PR or Human Resources departments within the organization. It also attempts to get a grasp on the different functions and tasks of an employee’s magazine and to uncover the different strengths and weaknesses of using this PR tool. Lastly, the paper focuses on how the employee’s magazine can contribute to a successful management of change processes that can occur in an organization.

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