New Media Typography

Otilia ARMEAN

Abstract:

New media and connected new publication types emerging in the late 19th and the 20th century (film, television, internet) have raised new questions regarding the role of typography in publishing. Clearly, works of typography and publishing have always served a wide dissemi-nation of ideas to reach a larger audience, and it was evident that the use of typographic conventions was part of the message itself even if these conventions were used by professionals such as printers or typesetters who were clearly distinct from the author.
Typography is separated from the social communication context of publi-cation, while it is also separated from the paper-based medium and typo-graphic works. The following paper aims at analyzing the types of typog-raphy and the way it is influenced by the new media.

Keywords: typography, New Media, visual communication, the typo-graphic code

Download