The Content Management of Media Convergence

Magor KÁDÁR, Zsolt KÖNCZEY

Abstract:

The media convergence of the internet-based society can be the main solution for the printed media to hold and communicate more efficiently with the consumers. The paper gives a brief overlook on the aspects of online communication, the transformation of the consumer’s expectation and satisfaction and the new ways of content management. The overlook can be useful in understanding or teaching the online media and media convergence.

Keywords: media convergence, online content management, online communication, online journalism, multimedia, interactivity

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