The How-to Video: An Exploratory Study on a Popular User-Generated Genre

Maria PURCARIU


Abstract:

Given the increased tendency to turn to the Internet to look for advice and the simultaneous rise of the amateur culture in the online medium, this research aims to explore the characteristics of a type of tutorial associated with the phenomenon, namely the how-to video. In this regard, it examines a corpus of 250 YouTube channels that contain such videos. The study looks over the language of the content, the domain it belongs to, and the type of its creator. The results reveal several specificities of the genre depending on the criteria considered.

Keywords: YouTube; How-to video tutorial; Amateur culture; Internet culture

DOI: 10.24193/jmr.33.4

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